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We are a team of ex-founders who have been immersed in the startup industry from 2017 to 2023. Over the course of our 6 years in the startup ecosystem, we have engaged with nearly 500 founders worldwide, spanning 8 different countries and various stages from Pre-seed to Series A.

Our mission is to assist these founders in realigning their path, providing mentorship, product development support, and guidance in the fundraising process.

We are Hobby—the catalyst for your startup's success.

Global Talent.
Capital Raising.

why startup venture lab?

Over 80% of early founders stumble into critical errors during their startup's inception, leading to wasted funds and valuable time.

Our startup venture lab helps early-stage founders to better products and guides them in finding investment.
We're like a helpful friend, steering startup founders away from mistakes and toward success.

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the death trap.

1. Ideation

Out of their interest or not
a valid problem

2. Develop full product

Skipping the MVP stage

3. Run paid advertisement

Run paid social media ads to acquire customers

6. Nightmare begins

Founders waste their time
and funds going in blind

5. Adding more features to app

Founders think adding more features into their product will solve low conversions

4. Low conversion / engagement

Finds out customers are not converting

hobby venture lab process

1. Ideation

It must involve solving an existing real-life problem, not driven by personal interest

2. Market Validation

Engage in surveying potential users to determine if the identified problem is valid

3. Creating an MVP

Aim to develop an MVP within a maximum timeframe of 2 to 4 weeks

6. No Paid Ads

Engaging in paid advertising at this
stage is discouraged

5. Testing and Iteration

After the launch and gathering feedback,
test and iterate your MVP accordingly

4. Launching MVP

Swiftly launch the MVP to users who
were surveyed in step 2.

7. Gaining Traction

Strive to achieve as much traction as possible using your MVP. This includes measuring key data sets such as retention, CAC, and NPS

8. Pitch Deck Creation

Create a straightforward and effective pitch that is data-oriented and prepared for raising funds

9. Seeking Investors

Implement an effective approach to engage with investors for the purpose of raising capital.

more than a startup venture lab.

- Coming up with a good idea
- Validating your idea
- Keeping your service/product to the core basic
- How to build an MVP for non-tech founders
- How to collect survey users online
- The correct way of asking user surveys and no "Would you use our service ... blah blah blah"
- Interacting with your customers
- How to use Figma to quickly draft up an MVP
-Where do get your product built if you are on a budget of less than $1000
- Finding product-market fit
- How to validate your idea
- Importance data tracking
- No wishful thinking
- Testing and iterating after the launch
- Useful data vs. useless data
-Honest thought about paid marketing 
- Gaining traction
- Word of mouth 
- G2M strategies 
- How to acquire your first 1000 customers
- Monetization
- Team building
- Creating a pitch deck 
- Pitching practice
- Looking for the right investors online 
- Raising capital
- Funding allocations
- Scaling your product
- Reaching out to the investors 
- Shareholder agreements
- What you should be aware when raising capital

T +64 21 0887 7812
A 72 Taharoto Road, Smales Farm, 
Takapuna, New Zealand.

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